Tweet-commerce: service on demand

Two colleges of mine, <a href=”http://twitter.com/#!/lifeonmarw”>Marwin</a> and <a href=”http://twitter.com/#!/Joopey”>Daniel</a>, went to Austin to attend the SXSW-conference. While in Austin, Marwin wanted to find a new pair of Jefferson´s by Native shoes.
The conference was really intense and Marwin longed for some spare time in the afternoon. Spare time he´d rather spend relaxing in a bar than running around Austin trying to find the shoes.
–       Why don’t you tweet about it? Daniel suggested sitting next to him in the crowded conference hall.

Marwin (lifeonmarw) tweeted:

<strong>lifeonmarw:
</strong>”Where can I buy Native shoes in Austin? <span style=”color: #808080;”>#sxsw</span> any tips? <span style=”color: #808080;”>#nativeshoes”</span>

30 seconds later someone attending the conference replied to his tweet.

<span style=”color: #808080;”>”@lifeonmarw </span>Nordstrom at barton creek square mall”

He decided to check out the store in the afternoon since it wasn´t that far to walk. One minute later Native Shoes the company replied twice to Marwins tweet.

<strong>nativeshoes:
</strong><span style=”color: #808080;”>”@lifeonmarw</span> try Complete Clothing in Austin [<span style=”color: #808080;”>link</span>]”

<strong>nativeshoes:
</strong><span style=”color: #808080;”>”@lifeonmarw</span> <span style=”color: #808080;”>@shoebacca</span> is also a texas based online retailer”

-Check this out! Marwin said. I got two answers from Native shoes themselves in less than a minute after my tweet. That´s what I call a quick response, don’t you think!
-Indeed it was, Daniel said. And all you did was to use the hash tag <span style=”color: #808080;”>#nativeshoes</span>. At least you have some leads of where to buy them now.

One minute later Marwin got another reply to his tweet. This time it was from Shoebacca, one of the stores selling the shoes in Austin.

<strong>shoebacca:
</strong><span style=”color: #808080;”>”@nativeshoes</span> thanks for the shout out and recommendation! <span style=”color: #808080;”>@lifeonmarw</span> let us know if we can help [<span style=”color: #808080;”>link to shoebacca</span>] :-)”

-Wow, Marwin shouted to Daniel. I am about to tweet myself a new pair of shoes!

<strong>lifeonmarw:
</strong><span style=”color: #808080;”>”@shoebacca</span> wow! great support! Only online? At SXSW. Thanx for the help!”

<strong>shoebacca:
</strong><span style=”color: #808080;”>”@lifeonmarw</span> we´re online only but check out our speedy shipping options here [<span style=”color: #808080;”>link</span>]. Hope you have a blast at <span style=”color: #808080;”>#sxsw</span>!”

– It looks like I am in for a drink later on after all, he said with a smile. The supplier just solved my problem.

The hunt for new shoes was over.

<em>It is time to step out of your site and face your customer. Do not limit your service to one single place. Be responsive and offer it where your customers are. Do you have the guts to sit and wait for them to find you?</em>