Author Archives: anna_lantz

User scenarios – a powerful tool for higher conversion rates

What would you call the story of a user who wants to perform a task and fails? Some call it user scenarios but for me they are best describes as “situationas”. Situationas (or user scenarios) are stories that express user … Continue reading

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Content Jeopardy – Is your web providing answers or raising questions?

Ellen talked to yet another annoyed client on the phone. “Did you know I had to wait on the phone for 40 minutes,  listening to a stupid voice telling me I should start looking for information on your website?. If … Continue reading

Posted in Content Management, Content Strategy, user experience, web strategy | Tagged , , , , , , | Leave a comment