Author Archives: anna_lantz

Designing for simplicity – The Kids’ Calender example

In January 2013 I received a calender designed specifically for children called Barnens kalender.  It was supposed to help children understand how many days it was left until their birthday, until school was over or until next Saturday. The idea … Continue reading

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User scenarios – a powerful tool for higher conversion rates

What would you call the story of a user who wants to perform a task and fails? Some call it user scenarios but for me they are best describes as “situationas”. Situationas (or user scenarios) are stories that express user … Continue reading

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Content Jeopardy – Is your web providing answers or raising questions?

Ellen talked to yet another annoyed client on the phone. “Did you know I had to wait on the phone for 40 minutes,  listening to a stupid voice telling me I should start looking for information on your website?. If … Continue reading

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