Author Archives: anna_lantz

Designing for simplicity – The Kids’ Calender example

In January 2013 I received a calender designed specifically for children called Barnens kalender.  It was supposed to help children understand how many days it was left until their birthday, until school was over or until next Saturday. The idea … Continue reading

Posted in concepts, Content Strategy, user experience | Tagged , , , , , , | 5 Comments

User scenarios – a powerful tool for higher conversion rates

What would you call the story of a user who wants to perform a task and fails? Some call it user scenarios but for me they are best describes as “situationas”. Situationas (or user scenarios) are stories that express user … Continue reading

Posted in storytelling, user experience | Tagged , , , , , , | Leave a comment